PacRim Redesign Preview

Pacific Rim & Trim

B2B automotive ecommerce website redesign.


After the new print catalog I created was well received within the company and with dealers, I was asked to redesign the website to align closer to the design of the print material. I created mockups and utilized updates I made while working on a B2C version of the website. The website’s updates only utilized some of the work I did in the mockups, but I optimized the template, CSS, and scripts to increase the load time and Lighthouse score using work I did on a B2C website version.

Project Info

UI/UX Design, Front-End Development
Illustrator, Photoshop, Xd, VS Code
PacRim Legacy on Laptop

The Challenge

Update the website theme to be more in line with the styling of the 2019 accessories catalog I had just completed. I also had updates I made while working on a B2C version of the website that I could implement during the process.

New homepage on laptop

The Solution

I created some quick mockups and set off to optimize the website. I had updates from the B2C version of the website I could incorporate to enhance content areas.

New homepage on mobile

The Results

While few visuals made it into the update, optimizing the front-end framework, CSS, and scripts increased load times and raised its Lighthouse score.

UX Artifacts