Nivel SV Direct Van with Driver

Marketing

Nivel SV Direct

Direct to dealer delivery service.

Summary

I was given the responsibility by the leadership at Nivel to lead a project in partnership with the marketing team. The objective was to create a van wrap and other marketing materials for a new delivery service for their Specialty Vehicles division. The service aimed to offer same-day delivery of small orders and introduce new products to dealers in the South-East Region. For the van wrap, I collaborated with a local vendor, and for the delivery driver’s uniform, I utilized a subsidiary of our parent company. The business cards and digital catalog flashcards were designed by the marketing team’s designers, with whom I worked closely.

Project Info

Client
Nivel
Role
Project Lead, Design
Tools
Illustrator, InDesign, Photoshop
The Nivel SV Direct Van

The Van

The company had already purchased a Sprinter Van and custom wheels and tires. I contacted local vendors to get quotes, schedules, and other information. After selecting a vendor, I received template files to build the wrap design and worked with a contractor to measure and fit the van. Once the design was complete and approved, I worked with the contractor to have the van picked up and wrapped. The sales team and driver finalized the setup and fitting of the van inside before the project’s official launch.

The Nivel SV Direct Delivery Driver

The Uniform

After finalizing the van design, I contacted a rep with a subsidiary of Nivel’s parent company for samples of shirts, hats, and jackets so I could work with marketing leadership on selecting the components of the delivery driver’s uniform. I mocked up a few designs, and after choosing the shirt, hat, and jacket for the driver, I worked with the vendor’s rep on ordering the uniform. We also ordered additional jackets to be given as gifts during the company-wide Christmas party. I worked with the leadership of each department to preview mockup designs and gather employee sizes for their jackets.

Nivel SV Direct Business Card

Additional Collateral

While working on the van wrap and uniform designs, I collaborated with the senior marketing graphic designer on the business card design and a flash drive with digital copies of the Nivel catalogs and links to websites and other resources. I provided design elements and direction for the business card and flash drive.

Gallery

A selection of collateral for this project.