Hubcap Giant
B2C automotive accessories eCommerce website.
Summary
Nivel required a new website that would sell automotive accessories to customers directly. They wanted the website built on the same platform as their existing automotive dealer website. I collaborated with the third-party platform developer and our project manager to create a new development environment utilizing the dealer website instance. I was then able to implement my design and improve on the existing website. I managed to complete the project within the given timeline, but unfortunately, it was canceled due to a change in direction while we were waiting for the retail pricing information.
Project Info
Client
Nivel Role
UI/UX Design, Front-End Development Tools
Illustrator, Photoshop, Xd, VS Code 
The Challenge
We used the B2C automotive website for the base of the new website, built on a legacy ASP.NET platform, and used Bootstrap 3 for most of the website. The account section, shopping cart, and checkout were responsive but utilized legacy table-based layouts. We were given two weeks to complete the project. While we worked on the website, the pricing and merchandising teams worked on retail pricing.
The Solution
As I had limited time, I was requested to skip wireframes and make quick mockups. The previous color scheme of Hubcap Giant was Yellow, Black, & White, but I had the freedom to create a new one. I chose to use Red, Black, and White, as it is commonly associated with automotive. I made two variations of the color scheme, and the Red, Black, & White mockup was chosen. I then implemented the new theme and made some improvements to the code. I also added logged-in/out states to content blocks and designed new retail marketing assets.
The Results
The website was completed within the two-week deadline and before the pricing team had finished their part of the project. During that time, the new leadership decided to cancel the project. While the B2Cwebsite was canceled, I could incorporate the improvements I made during that project into the B2B website.
