KitNipBox
Reusable landing page template with checkout functionality.
Summary
As part of a redesign for a legacy custom e-commerce website, I created an easy-to-update landing page template with checkout functionality, adaptable for future promotions on a legacy e-commerce platform.
Project Info
Client
Caitec / KitNnipBox Role
UI/UX Design, Front-End Development Tools
Figma, Illustrator, Photoshop, VS Code 
The Challenge
As part of the first phase of redesigning an e-commerce website, I was responsible for improving the checkout process and utilizing it in a landing page template. The goal was to make it easier to reuse the template for marketing promotions and reduce the number of steps for customers to complete a purchase after clicking email, banners, and social media links.
The Solution
The solution was straightforward: utilizing components developed for the checkout during the redesign, I integrated them into a new base landing page template. I then created new marketing assets for future promotions.
The Results
We saw better engagement, reduced cart abandonment, and increased subscriptions. In the future, there will no longer be a need to create new promotions without the need to build custom landing pages for each marketing campaign.
